Procter & Gamble, makers of Always pad and other household products recently announced a series of measures designed by the brand to support a push towards gender equality across the Africa region, the Indian Subcontinent and Middle East.
The news was made public by Mr. Mohamed Sultan, Vice President, Arabian Peninsula, Procter & Gamble during a meeting of the United Nations Secretary-General’s High Level Panel on Women’s Economic Empowerment (‘HLP’), which was held for the first time in the Middle East region and hosted by the UAE Gender Balance Council.
P&G’s commitment to gender equality is in line with the United Nations Sustainable Development Goal #5 – to achieve gender equality and empower all women and girls globally.
Speaking on the new drive Mohamed Samir, IMEA President for P&G, explained that implementation of this commitment would include four key areas for 2017, which would be undertaken in partnership with UN Women and other female-empowerment organisations.
Samir said: “P&G has been championing the cause of gender equality both inside and outside of P&G, leveraging the strengths of our business and operations, our scale and our advertising voice to address gender bias and enable education for girls and women’s economic empowerment,”
P&G will expand its supplier development and sourcing from women-owned business in our supply chains across the world, including Africa, the Indian subcontinent and the Middle East.
Some of the key areas, which have been identified by the corporate organisation, include closing gap on gender bias in advertising campaigns while encouraging other advertisers to do same, empowering women in war torn areas as a mark of support to realising their dreams, investing heavily on girl child education both within Africa and Asian countries among others.
Commending the effort of P&G in bridging the gap that exists between the male and female child, Dr. Phumzile Mlambo-Ngcuka, Executive Director of UN Women, said it was noteworthy to acknowledge the support of the company, even as he urged others to implement similar programs.
Phumzile said: “I commend P&G on their excellent initiative and call on all companies to equal or better implementation of the recommendations arising from the High Level Panel, in the interests of achieving women’s economic empowerment.”
On her part, Africa Director for P&G, Folashade Olashore stated that: “Gender Equality is a human issue not a woman issue; one that affects us all. P&G’s commitment to fostering an environment where gender equity becomes the norm rather than the exception is a goal that we are passionate about.”