Lufthansa airline has announced the sales of its tickets by online event agents through the Lufthansa Open Application Programming Interface (API).
The Germanwings said that through the platform, online event agents that want to spare their clients unnecessary effort would now be able to offer suitable Lufthansa flights directly from their websites or apps in combination with the event tickets.
This is the first time any airline around the world would offer such service to air travellers through event agents.
A statement by the media consultant to the airline in the country, stated that agents from Nigeria would also benefit from the innovation, saying that the era of searching for suitable flights, trains or hotels could now be a thing of the past.
The statement hinted that the Lufthansa Group has made standardised data available to developers in a controlled manner through the API.
The statement said: “From now on, developers anywhere – including Nigeria – will be able to use the interface to integrate direct booking links for offers from Lufthansa, Eurowings and Austrian Airlines into their web- and app-based offers.
“They will be able to increase the appeal of their services by incorporating Lufthansa products and will also receive compensation for the prominent display of Lufthansa products on their websites whenever the API integration generates bookings on Lufthansa website
“With Open API, the Lufthansa Group is implementing a strategy of open innovation with the purpose of securing access to untapped online marketplaces and expanding ticket sales in future. Lufthansa is the first airline to upgrade the Open API to a fully-fledged sales channel.”
Commenting on the development, Senior Vice President, Sales, Lufthansa, Heike Birlenbach, said that the strategy of booking via the Lufthansa Open API, the airline was taking the increasing importance of digital sales platforms into account.
He explained that that more than ever before, today’s travellers expected a user experience from their preferred apps and websites that is as simple as possible.
The opportunity to seamlessly integrate booking for flights with Lufthansa, Eurowings and Austrian Airlines through the Open API, he emphasised added an additional channel to the sales and distribution portfolio of the Lufthansa Group.
“In the end, the customers, the platform providers and the Lufthansa Group will all benefit equally,” he said.
The developers of the previously mentioned online ticketing platform, he maintained would be able to use the Open API to link their event calendars with the booking information of the Lufthansa Group airlines and offer their customers package deals, which included concert tickets and flights.
Combining a reason for travel with flight booking is one of many new digital solutions made possible by the Lufthansa Open API.
Other conceivable solutions include booking platforms that correlate weather information with flight information and only recommend destinations for short trips where good weather has been predicted.
It becomes possible to smoothly integrate flight offers for different needs and contexts into third-party channels. Which solutions will be created, depends on what the developers’ want to experiment with. Anything is possible, provided it is legally permissible.