Facebook recently announced the launch of Blueprint Certification, a global credentialing program for digital advertising professionals in order to get the most out of the social media giant’s powerful marketing platform.
Facebook Blueprint Certification is not only the most rigorous and reliable measure of Facebook advertising competency; it is also the only one officially recognized.
The Blueprint platform which was introduced in March 2015 has gathered over one million course enrollments and has helped marketing professionals and people from businesses of all sizes succeed through Blueprint e-learning modules and from the hands-on training at Blueprint live.
As the most advanced-level program, Blueprint Certification demonstrates expertise across the Facebook family of products and services, including advertising on Instagram and Messenger.
With 3 million active advertisers on Facebook and over 60 million Pages, Facebook wants to ensure that all advertisers have the opportunity to better drive value for their business through Facebook’s advertising products.
It announced that Facebook Certified Planning Professional is targeted at digital media planners who are proficient in planning successful Facebook advertising campaigns while Facebook Certified Buying Professional is for digital media buyers who are proficient in creating and buying Facebook advertising for maximum campaign impact.
Facebook announced that once an individual has selected their certification path, they’ll have the opportunity to prepare for and take two secure, proctored exams: the Facebook Advertising Core Competencies exam and then the exam in their chosen specialty.
These exams have been designed to rigorously measure advanced-level competency in understanding and applying the skills required for the associated job roles. In most cases, the exams can be taken with an online proctor in the convenience and privacy of one’s office or home.
Once the exams are passed, the individual will receive a digital badge that can be uniquely verified online by anyone they choose to share it with.
The Blueprint Certification badge can be shared on Facebook and other social media, embedded in a website or blog or included it in an email signature or electronic résumé.
Recertification requirements must be completed annually to demonstrate ongoing proficiency and maintain certification status as the Facebook family of products and services continues to evolve.