Facebook today launched the introduction of more emotional reactions to improve the regular ‘like’ button in comment section.
Facebook said it had been testing ways to add to the “like” button faced with complaints that it was sometimes inappropriate, especially in cases of tragic events.
Product manager, Sammi Krug said, “We’ve been listening to people and know that there should be more ways to easily and quickly express how something you see in News Feed makes you feel.
“That’s why today we are launching Reactions, an extension of the Like button, to give you more ways to share your reaction to a post in a quick and easy way. We understand that this is a big change, and want to be thoughtful about rolling this out,” Krug said.
“For more than a year we have been conducting global research including focus groups and surveys to determine what types of reactions people would want to use most. We also looked at how people are already commenting on posts and the top stickers and emoticons as signals for the types of reactions people are already using to determine which reactions to offer.”
Facebook founder Mark Zuckerberg said in September that the “dislike” button was not coming “because we don’t want to turn Facebook into a forum where people are voting up or down on people’s posts. That doesn’t seem like the kind of community that we want to create.”
The new reactions buttons were unveiled last October as a test project for Facebook users in Spain and Ireland.